Why curiosity is the biggest asset you can have

If there’s one thing I’ve learned — from working in marketing, from reporting at ITV News, from building a business from scratch, it’s this:

Curiosity beats everything.

It’s more powerful than talent. More useful than experience. More important than any qualification you can stick on a CV. Because curiosity is what keeps you moving. It’s what makes you ask better questions. It’s the reason you don’t settle for surface-level answers or average results.

Curiosity makes you dangerous in the best way. It means you’re never stuck. Never boxed in.
Don’t know how to do something? Cool. Google it. Watch a tutorial. Ask someone who does. Try, fail, figure it out, try again. That’s the game.

We live in a time where everything is out there, the tools, the knowledge, the how-to guides, the people doing exactly what you want to do. So if you’re not learning, it’s not because you can’t. It’s because you’ve stopped caring enough to try.

That might sound harsh, but it’s true. And it’s something I remind myself of all the time.

At ERG, curiosity sits at the heart of everything we do. We don’t do one-size-fits-all. We don’t just follow the playbook. We ask questions. We challenge things. We figure out what actually works for the person, the brand, the moment — not just what worked last time.

And we’re not precious. If we don’t know how to do something yet, we’ll learn it. Fast.

Because curiosity keeps you sharp. It keeps you humble.
And most importantly — it keeps you growing.