
FROM ‘WOULDN’T IT BE COOL IF’ TO LAUNCHED.
At ERG Management, we do the final mile.
That make-or-break moment where your idea leaves your head, and hits the real world.
Let’s be honest…everyone’s got ideas.
But what most people don’t have is the team and knowledge to make them happen.
That’s where we come in.
We help you shape the idea, and we take it all the way through.
From concept to execution. From ‘wouldn’t it be cool if’ to launched.
We’ve got a tight in-house team who live this work, and when we need to go wider, we bring in the best in the game. Designers, videographers, developers. People we trust. People who deliver.
We’re here to take your vision and get it done, properly and quickly.
Because in the end, the final mile is where everything matters.
That’s where we show up.
And that’s where you finally see it all come to life.
Our Services
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We’re a team of former ITV News journalists and reporters who know exactly what makes a story land. With years of experience in newsrooms, we understand how to craft narratives that cut through the noise - and more importantly, we know who to call to get your story seen. Whether you’re launching something new, building your brand, or trying to shift perception, we bring real newsroom insight and trusted media contacts to put you in the spotlight.
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Brand strategy isn’t just about logos and colours - it’s about building something people believe in. We dig deep to uncover what makes your brand tick, then shape a strategy that reflects your purpose, personality, and long-term goals. From tone of voice to visual identity to how you show up online, we manage every element with consistency and care. Whether you’re starting from scratch or refining what already exists, we help you build a brand that connects, stands out, and lasts.
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Your website is often the first impression - so it needs to be bold, clear, and unmistakably you. We design and build websites that don’t just look good, but work hard behind the scenes too. Whether it’s a slick one-pager or a full-scale site, we make sure every click tells your story. And with graphic design that’s tailored to your brand, we bring your ideas to life visually - from social posts to pitch decks to full rebrands. Clean, creative, and always with purpose.
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Video is one of the most powerful ways to tell your story - and we know how to do it right. From concept to final cut, we produce high-quality, engaging video content that connects with your audience. Whether it’s brand films, social media content, interviews or event coverage, we bring a journalistic eye, creative direction, and professional polish to every project. With backgrounds in TV production and storytelling, we don’t just film - we craft narratives that leave a mark.
MEET THE FOUNDER
I started in marketing. Then I became a journalist. Spent four years reporting for ITV News, chasing stories, asking the big questions, and learning how to get to the heart of things fast. It was a wild ride, but I knew I didn’t want to build someone else’s dream forever.
So I left and started ERG.
This whole thing was born out of curiosity. That’s the thread that’s run through everything I’ve ever done. Wanting to understand people. Wanting to learn. Wanting to figure things out from the inside out.
I genuinely believe there’s no excuse not to teach yourself something these days, everything’s online. You just have to care enough to go looking.
That’s the energy we bring into every project. We don’t pretend to know it all…but we will always find a way to make it happen. And make it great.
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Founder
Loves dogs more than humans.
Clients Featured In:
VIDEO CONTENT PORTFOLIO
Zeiss x ERG - Script writing, directing, video production + editing.
Tennis x ERG - video production.
Midfurn x ERG - video production.
Think Recruitment x ERG - Script writing, directing, video production + editing.
Freedom Capital Ireland x ERG - Script writing, directing, video production + editing.
Home Advantage x ERG - Script writing, directing, video production + editing.